People We've Worked With
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Today’s media landscape is more fragmented and fast-moving than ever before.
If that’s news to you, get in touch.
About us
The 2026 media landscape is more splintered, challenging and competitive than ever - with new platforms appearing in the time it’s taken to read this sentence.
Everything’s changed. But everything’s stayed the same: journalists still want stories. And we know how to craft them with precision, credibility and strategies that work hard for consumer brands in a social media-driven world of legacy press and digital influencers.
Hooks and Leads is part of the Pembroke and Rye Group. We have decades of award-winning PR, communications and media training experience - from national and international brand campaigns to bespoke projects and launches. And then there’s reactive and one-off media hits, getting clients armed and ready to go in front of journalists, creating stories on social that bubble up to the surface of traditional media...
Print, online or broadcast, whether it’s MailOnline or Sky News, The Sunday Times or Reach, Instagram or LinkedIn, let us help shape your news.
SERVICES
What We Do
Who you work with
Our Team
Howard
Director
Co-founder Howard is a former national newspaper journo who’s worked for some of London’s best agencies and some of the world’s biggest brands — from Starbucks to Disney — plus CEOs, start-ups, celebs, charities and MPs. He’s also scooped a bunch of industry awards, including PR Week’s Campaign of the Year, SABREs EMEA Consumer Campaign of the Year and a Cannes Lions.
Faye
Senior Planner
Faye applies brilliant copywriting and editing skills to land major coverage for global clients. With an AMEC qualification in measurement and evaluation, she manages planning, data and reporting processes, guaranteeing all materials are subject to the highest intellectual scrutiny.
Arwa
Project Manager
Arwa successfully delivers client projects from brief to execution, specialising in AI integration, while helping teams adopt and use new tools with confidence. Alongside her project work, she also advises on event management, bringing structure to every stage of the process.
Tom
Social Lead
Tom is a skilled writer with a journalism background and keen eye for social media trends and emerging stories. He has strong experience in developing integrated media and social campaigns, crafting messages that resonate across newsrooms, feeds and formats.
Kevin
Director
Kevin is a highly experienced communications industry leader, with 30+ years’ senior consultancy experience. He works with global brand leaders, major challengers and new market entrants. Kevin specialises in linking communications strategies with business objectives and working with C-suite teams to tackle complex brand and organisational challenges.
Recent campaigns have generated front page and prime-time news for a range of clients. From taking amazing people’s stories to a national audience, through the Windrush 75 celebrations, to placing retro channel Rewind TV in conversation with industry body Ofcom.
We have created campaigns for charity Outward Bound that introduced it to a whole new audience (‘You’re pitching your Glastonbury tent all wrong…’) while also positioning itat the heart of a parliamentary debate on young people and outdoor education.
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