Award-winning and totally ace campaign
Canadian Affair is the UK's largest tour operator to Canada - since 1995 it has flown over one million passengers across the Atlantic to The Land of Maple - and it needed help convincing Brits to ditch UK staycations and converting holiday itinerary bookings.
We devised and implemented an innovative media campaign that promoted holiday itineraries for both Canadian and American destinations, with a series of highly engaging social media content supported by videos, Instagram reels, competitions, challenges and live events, including offers, prizes and incentives – and all effectively targeting Canadian Affair’s key audiences.
At the heart of the campaign was The Moose on the Loose family, to help drive interest and engagement.
In all, the campaign saw major increases in holiday bookings, SEO rankings and social media engagement, with around 8,000 new followers across Insta, X and Facebook. In addition to impressive consumer results, there was impactful media coverage from leading travel media including TTG, Travel Gossip and Travel Mole, while The Moose on the Loose campaign is now a recurring seasonal promotion by Canadian Affair, serving as an annual consumer call to action for travellers to book their upcoming Canadian adventures with exclusive seasonal incentives.
Recent campaigns have generated front page and prime-time news for a range of clients. From taking amazing people’s stories to a national audience, through the Windrush 75 celebrations, to placing retro channel Rewind TV in conversation with industry body Ofcom.
We have created campaigns for charity Outward Bound that introduced it to a whole new audience (‘You’re pitching your Glastonbury tent all wrong…’) while also positioning itat the heart of a parliamentary debate on young people and outdoor education.
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