Media Training Case Study
Windrush 75 celebrated the arrival in 1948 of the Empire Windrush, marking a seminal moment in British history. The Windrush generation – those original pioneers who came from across the Caribbean – helped rebuild the nation following WW2, and they and their descendants continue to contribute to all aspects of British life.
Celebrations included events and community projects nationwide, but there was no comms structure in place to tell the story to media – so we worked alongside charity British Future to signpost all activity to key national print, broadcast and onlines.
And once the natural news timeline was in place, we created news: we sourced Windrush veterans to tell their incredible stories everywhere from BBC R4 Today and the Sky News sofa to The Sunday Times Relative Values; we launched a report identifying what Windrush means to the UK 75 years on; and working with DJ Trevor Nelson and Prof. Mykael Riley we created a Windrush Top 20 via Spotify, aligned with Trevor’s Royal Albert Hall Windrush celebration - creating another media platform to tell the story. We even landed a six-part editorial series on Virgin Radio hosted by Mykaell. The campaign won Community Project of the Year at the European Diversity Awards.
Recent campaigns have generated front page and prime-time news for a range of clients. From taking amazing people’s stories to a national audience, through the Windrush 75 celebrations, to placing retro channel Rewind TV in conversation with industry body Ofcom.
We have created campaigns for charity Outward Bound that introduced it to a whole new audience (‘You’re pitching your Glastonbury tent all wrong…’) while also positioning itat the heart of a parliamentary debate on young people and outdoor education.
Ready To Work With Us?
Let's do it